Can you recall how social media design used to look roughly five to ten years ago? Some of the design trends ruling social media right now are hand calligraphy, gradients, and simplicity. Graphic design has undergone a significant evolution throughout time, which also explains how social media graphics have changed. Design Trends Ruling Social Media
Social media relies heavily on visual content. A post on social media that is visually appealing leaves a lasting effect on the viewer. But first, how do you develop appealing social media post layouts? Following the most recent design trends and incorporating them into your approach is a surefire way to succeed.
With that in mind, here are the 15 design trends that are ruling social media right now. And we highly encourage you to jump on the bandwagon before the trends fade away. So let us check them out.
Geometric forms
Geometric pattern usage was one of the most popular social media c design trends in 2021. It’s anticipated that it will carry on in 2022. Considering that patterns are essential to graphic design.
It’s vital that you consider the psychology of each geometric form when applying them to your social media pictures. For instance, squares imply balance and proportion, whereas triangles connote movement and risk.
Particularly in 2022, parametric patterns are believed to stay popular. In essence, it employs intricate geometric frameworks in which the individual lines change shape according to their placements. These patterns can convey a sensation of movement since they are flowing.
Read more: Emotional advertising examples: Connecting through emotions.
Maximalism
Maximalism can be thought of as a reaction to the minimalism trend we saw over the last couple of years. It has many different textures, tones, colors, items, and shapes.
Reduced white space and far more vivid colors, strong color combinations, contrasting patterns, rich textures, eccentric fonts, and layered images are what to anticipate in 2022. Although there may be many diverse components, each one is deliberate.
Inclusion and diversity
Inclusion and diversity are the one major trend in graphic design that, year after year, keeps turning into a norm rather than a passing fad. We still need to make progress in this area because it’s still a trend.
Most notably, stock photographs and images of humans are becoming more diverse and inclusive. The illustration of the packaging for a sunscreen created specifically for people with varied skin tones got massive traction on social media, and it is believed to be the next big trend.
Anti-design
Maximalism and brutalism are both examples of anti-design. Adopting irregularity and color schemes that don’t seem to go together disregards traditional design rules.
Some people think it’s just plain ugly, while others think fashion frees itself from everything that other people find to be lovely. Although it’s not easy on the eyes at times, it sure catches the attention you need.
Minimalism
While 2022 will likely witness an increase in maximalism, minimalism is still relevant. That being said, the amount of color will increase significantly in 2022. Designers are blending white space with a few vibrant colors to emphasize particular characteristics rather than using monochrome color palettes.
Y2K
In 2022, it’s anticipated that Y2K designs with bubble blues and pinks, brilliant colors that appear to change when viewed at an angle, and crude interfaces will reappear. While it shares characteristics with cyberpunk, its look is happier and much more sentimental. It combines a lot of technology with a little hint of grunge, anime, and pop culture.
Doodles
Doodles are popular right now because they provide a realistic and intimate vibe. Sometimes, the doodling you make reveals a lot about your mental state. Similar to this, how consumers interpret your brand will be greatly influenced by the doodles you share on social media.
Bubbly fonts
Typically, bubbles appeal to younger audiences, which is arguably more than half the social media users. They have a warm, eccentric feel. You can add vivid and colorful colors to it to change it up a bit. For more appeal, bubble fonts might be stretched, extended, spherical, or shapeless.
Personalized Quotes
You may even turn a thumbnail preview of a social network post into a quote if you don’t really like the notion of posting it on another platform. These will be humorous quotations from a podcast program or blog article rather than inspirational.
3D characters
With the development of Metaverse and VR technology, incorporating a 3D avatar into the design is becoming the next social media trend.
People adore 3D characters because they give designs a more dynamic, realistic feel. The opportunities are unlimited with 3D creations. Anything can be produced using computer animation and GIFs. The fusion of 3D and 2D graphics is yet another graphic trend that is now popular.
Candy colors
We are all aware of the overwhelming number of designs available online. Designers have therefore started using candy hues in order to immediately catch attention. Colors like pastels or sweets are calming to the eye and work particularly well with simple patterns. These mostly neutral colors are particularly effective in the summer.
Vintage Typography
Vintage typography can make social media users feel nostalgic and sympathetic.
To highlight their profile pages, an increasing number of businesses are choosing a large, bold font with a vintage feel. Short words written in this way look best when the remainder of the design is kept simple and uncluttered.
Cinemagraphs
Even in the most intricate layouts, cinemagraphs can aid in guiding the eye of the viewer to your intended focus.
Cinemagraphs, which are high-definition films or GIFs that play in a smooth, continuous cycle, have grown in popularity as a method to give otherwise static pages motion and visual interest.
Text and image overlapping
An increasingly common aesthetic for social media posts is the text that just barely overlays the associated photographs. This new trend is not only attention-grabbing but also saves crucial real estate on your social media by offering you a chance to make more use of your design limitations.
low-key gradients
When trying to attract the focus of your audience on social media, you are not always required to use bold, obvious colors. With a dash of black, white, or some other contrasting hue, muted gradients combine vibrant colors. Because of this, they give off an impression of being softer and more natural and radiate tranquility and reminiscence.
Final thoughts
Incorporate engaging graphic design components into your social media postings if you want to connect with viewers in 2022. Keep things pleasant and cheerful; the last two years have been difficult enough. Graphic designers have more than enough trends to play with when developing social media posts for a business in the upcoming year.
I hope you get some idea about the latest design trends ruling social media right now.
Stay tuned for more updates.
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